YETI vs Conservative women mugs

Thunderstorms ground me. They remind me this world is vast by the echoing of the thunder. I am nothing against the power of these storms.

I finished The Women. I thought it was going to be one of my favorites but by the middle I lost the excitement for it. It became predictable. I wish the main character was more secure in herself when it came to relationships. I respect the story and it did a great job transporting you to that time frame. I felt the frustrations, the activism, and the ignorance of mental health back then, especially for veterans and especially for women just in general. The main character disappointed me for most of the second half. Maybe I’m just too judgmental?

The next book I’ll be reading is Phantasma by Kayle Smith. I’m going in a completely different direction now. I’ll be diving into a world of Paranormal fantasy that depicts explicit sexual content, horror scenes, obsessive compulsive tendencies, intrusive thoughts, and compulsive tics. So, this shall be fun.

YETI, the expensive coolers and drinkware company, cancelled a custom order that was placed by the Clare Boothe Luce Center for Conservative Women. It’s a nonprofit organization that mentors and educates young Conservative women. They attempted to reorder YETI mugs with their logo but YETI told them it violated their policies.

The President of the organization, Kimberly Begg, said they ordered the same product before without any trouble, but this time they wanted the phrase “Conservative Women” and YETI rejected the order saying it was deemed political.

According to Begg, YETI processed the order and accepted payment, but later canceled it because of their neutrality policy.

YETI defends its decision, stating that they have a longstansing policy to not customize orders with political affiliations. They maintain neutrality and avoid content that could be considered political, obscene, vulgar, profane, discriminatory, defamatory, and hateful. They claim that this was due to a mistake and policy was not followed with the previous online order from the Clare Boothe Luce Center.

Begg argues YETI’s decision is hypocritical because the company has supported causes such as DEI initiatives and partnerships with LBGTQ organizations. She pointed to a specific case of an LGBTQ organization that does overnight hiking trips with kids.

She has emphasized her organization is legally classified as a 501(c)(3) nonprofit organization which means they are nonpolitical.

The Clare Bootbe Luce Center has taken their frustration public by putting up a billboard in Times Square calling YETI out. There has been strong reactions with conservatives criticizing YETI’s decision and others feel the company has a right to enforce its policies.

Since the controversy, Begg has stated they have 115 companies wanting to support them and fulfill their mug order, with some even willing to do it for free.

The organization is using this incident to rally Conservative supporters and bring attention to what they feel is the marginalization of right-leaning values within corporate America. Begg says she wants the organization to be respected by corporations and people in society who have accepted the narrative that there is tolerance for far-left extremist ideas but not for patriotic Americans.

YETI has not made any plans to reverse their decision and the Clare Boothe Luce Center is moving forward with alternative vendors and utilizing the controversy to further its outreach efforts.