DT – Mac and PC Commercials

One thing I’ve always liked about Apple is how they’ve been advertising since Steve Jobs got back into the mix. Not necessarily because the ads are all that convincing, but because they’re interesting. Most notably, more recent Mac/PC ones, where a straight laced sort portrays PC and a more casually dressed and younger fellow portrays Mac.

It’s obvious these commercials are half joke and half advertisement. Meant to be funny and snag interest and attention while popping in a tidbit or two to entice people to buy from Apple. Do they work? Who can say, since I’m already a Mac user, the commercials do little for me.

But I still like to watch them because they make me smile. I’ve been grabbing links for some of them off Youtube and one of the more interesting aspects of it are the comments that are given by some of the watchers. Just as amusing as the commercials are those PC users who get all vehement and insulting about them.

You’d think these silly little commercials were some kind of threat to the 90%+ market share that Windows PCs enjoy.

If you care to, enjoy a laugh at these linked commercials. They’re short and silly, so they won’t take up a lot of your time. Feel free to chuckle at the comments as well, if you’re so inclined.

Mac/PC Wall Street Journal Ad

http://www.youtube.com/watch?v=XAo4WjFzvZU

Mac/Windows Virus-Free Ad

http://www.youtube.com/watch?v=M3Z386vXrt4

Apple Ad – Restarting

http://www.youtube.com/watch?v=SIaFKScRkYc&mode=related&search=

Apple Ad – Networking

http://www.youtube.com/watch?v=jZbXG7xr6PU&mode=related&search=

Apple Ad – Better

http://www.youtube.com/watch?v=X9CgdXfz66c&mode=related&search=

Apple Ad – iLife

http://www.youtube.com/watch?v=ti62jvSTM3Q&mode=related&search=

All 3 New Xmas 2006 Mac Guy & PC Ads

http://www.youtube.com/watch?v=GHqIk9xALAQ&mode=related&search=

Mac + Pc “Counselor”

http://www.youtube.com/watch?v=_iiqtd7aaUM

Get a Mac – Accident

http://www.youtube.com/watch?v=zy61s9SNwAY&mode=related&search=

Get a Mac – Trust Mac

http://www.youtube.com/watch?v=oBIhlAfiycE&mode=related&search=

Get a Mac – Angel/Devil

http://www.youtube.com/watch?v=-H7KyRw5u0E&mode=related&search=

Apple Mac Ad: “Out of the Box”

http://www.youtube.com/watch?v=ABAliXGs4oo&mode=related&search=

Apple Mac Ad: “Work vs. Home”

http://www.youtube.com/watch?v=ot9Jp6-mB-8&mode=related&search=

Apple Macs Do Windows Too

http://www.youtube.com/watch?v=0Svfzr2FlJQ&mode=related&search=

Apple “Get a Mac” ad: “Self Pity”

http://www.youtube.com/watch?v=iH5auChwfmA&mode=related&search=

Apple “Get a Mac” ad: “Tech Support”

http://www.youtube.com/watch?v=6xuzY4VFlkA&mode=related&search=

Apple “Get a Mac” ad: “Sabotage”

http://www.youtube.com/watch?v=BaNzb7hmtB4&mode=related&search=

And lastly, in the spirit of the last Holidays and the ones to come:

Apple “Get a Mac” ad: “Goodwill”

http://www.youtube.com/watch?v=MSWNYlaqzw8&mode=related&search=

As with any popular phenomenon, lots of spoofs have emerged of this style of advertising. Same has happened with past Apple advertising campaigns as well, which speaks to their strengths. One series of spoofs I noted is the ‘Christian/Christ Follower’ one. Here are some of those.

I’m a Christ Follower (Mac vs. PC Parody) Part 01

http://www.youtube.com/watch?v=8RtfNdg1fQk

I’m a Christ Follower (Mac vs. PC Parody) Part 02

http://www.youtube.com/watch?v=pYdD-Qc7lbY&mode=related&search=

I’m a Christ Follower (Mac vs. PC Parody) Part 03

http://www.youtube.com/watch?v=pRiijctGcAY&mode=related&search=

I’m a Christ Follower (Mac vs. PC Parody) Part 04

http://www.youtube.com/watch?v=bIXDLUUn830&mode=related&search=

Obviously it plays to stereotypes, but is still quite amusing. Which, I assume, is the point. And there’s a lot more spoofs to be seen. Too much for me to delve into, some good and some horrible. Say what you will about Apple and Macintosh computers, but their ad department has a lot of good creative brains.